Buzzword bonanza 2: Our plain English guide to data lingo

Digital business automation, Natural Language Processing, Deep Learning & Internet of Things Round up, round up! It’s time to tackle more of the data buzzwords that are popping up in meeting rooms everywhere. Say goodbye to blank expressions and scratchy heads, this is your definitive guide to the latest technologies, explained in plain English. Digital […]

KYE: Knowing Your Employees

We believe the value of knowing your employees better is a massive competitive advantage for businesses. We believe that every employee-related business decision should be data-driven, or data-informed. The days of making business decisions based on gut feel, intuition or whoever shouts the loudest, should be long gone. That’s why we do what we do. […]

KYC: Knowing your customers

Beyond the usual KYC requirements, we believe the value of knowing your customers is a massive competitive advantage for businesses. We believe that every customer-related business decision should be data-driven, or data-informed. The days of making business decisions based on gut feel, intuition or whoever shouts the loudest, should be long gone. That’s why we […]

Buzzword bonanza: Our plain English guide to data lingo

Across all sectors and all industries, businesses have a single thing in common: the love of buzzwords. Whether you’re in Tech, Ops, Sales, Product, Marketing… you cannot escape the onslaught of new buzzwords each year. The data world is no different, with a range of colourful and confusing terms floating around. We’re here to break […]

How to turn your data into a money maker 3

Guide three: analysing your data So you’ve set strong business objectives and wrangled with your data to make sure it’s accurate and relevant. Good stuff. Now comes the super important part — the analysis of your data. To do it right, you’ll need to know the different ways you can slice and dice your data. Whichever method […]

How to turn your data into a money maker 2

Guide two: extracting your data Before any writer tells a great story, they’ll research a topic inside and out before typing their first word. It’s the same with expert data visualisers. With purpose and care, they’ll extract the right data, in the right way, to make sure they can tell a great story with it. […]

How to turn your data into a money maker

Guide one: building strong use cases You see zeros and ones, we see a goldmine. Data is hugely powerful for businesses in Marketing, Sales, Procurement, you name it. But start a data project without strong objectives and you’ll be in trouble. To win at the data game, you’ve got to: Ask the right questions Set […]

Quitting work, saving babies and solving crime

How data is shaping our world (Data is cool! article #2) “Tell me something cool about data!” Said no one, ever. Or perhaps not outside a data analyst meeting. Which is a shame really, as data is having a greater and more profound effect on each of our lives with each passing year. In our […]